Artistic Capabilities

All you need to know about Graphic Design

Graphic Design, Logo Design

Basic Tips for Designing a Logo

May 22, 2014 | by Dale | category Graphic Design, Logo Design

Design1-300x277How to design a logo? It is not difficult to do it if you follow some basic tips. There is a huge difference between a bad logo design and one that stands out and that is so suggestive it can represent a company perfectly. By using images and words, you can actually tell the story of a company with a good logo. The completed work should represent everything that the respective business stands for.

Develop a Message

Before you design images, you must think about the message that the logo will transmit. Try to make this message original in comparison to the one of the competition. Develop it according to your target audience. You can then include the company name, a symbol of it or an image that represents it perfectly.

Check Out the Competition

Even if your design must be unique, you should always check the layouts of competitor business, just to have a perspective on what successful businesses are using. Develop your logo in the same way, but make sure you are also differentiating it from others.

Make Sure Your Logo Is Clean and Can Be Used Anywhere

A reliable logo is usually the one that can be scalable, easy to remember and easy to reproduce. Using icons instead of photographs is recommended, for improved readability. The logo must be able to look good in black and white, because many times it has to be photocopied, or faxed.

Establish the Main Function of the Logo

A design can have functions like making consumers remember products and services, improving the imaging of a company, establishing trust for a business and making a good impression about the company.

Consider Your Target Market

Knowing who your clients are can be important for knowing how to make your logo more appealing to the respective customers. The logo for a flower shop has to be brightly colored or to include flowers. In another example, a law firm needs to have a logo that will represent power and integrity.

Create a Sketch Draw of the Design

Before actually making the full logo, you will have to create a rough sketch with a pencil and a paper. This method represents a quick way of materializing your ideas. If the sketch draw is not what you desire from the first attempt, grab another paper, but don’t erase or throw away the previous work. Many companies often design dozens of pages before they begin to design the logo on the computer.

Get Feedback from Your Target Audience

Choose a group of people that you may consider they could be ideal customers and show them the all of the attempted designs. They may help you choose the best candidate.

The Ideal Design Has to Be Scalable

Because your logo may have to be used in different ads (newspapers, websites, signage, etc.) the logo has to be adaptable to different size requirements. It has to look good on any size, along with maintaining its integrity.

End Notes

Even if there are many steps for creating a quality logo, these steps are actually easy to follow. How to design a logo? Develop a message, prepare the “terrain”, determine the audience, make a sketch draw and then design the logo using software made for this purpose. If you are passionate about this activity you can make logos for different companies and earn a lot of money.

 

Tips For a Great Brochure Design

May 7, 2014 | by Dale | category Brochure Design, Graphic Design

brochure-designA brochure can either make or break a sale. You might think that physical brochures are not necessary anymore particularly in the digital era, but that’s not true. A professionally designed as well as a printed brochure can actually be a very important lead –nurturing tool. Once you meet somebody face-to-face especially for the first time, it could either be at a certain event, initial sales meeting or trade show; you take your time to study each other’s businesses. however, after you leave, what happens? A good-executed capabilities brochure will definitely remind your prospects of the kind of services you tend to offer and also what sets you aside from the existing competition.

A brochure may be more effective in the first contact than other marketing assets since it’s immediate. Your prospect will not necessarily take time to simply visit your website simply after the initial meeting. Given that your brochure is right there in front of your prospects, it will definitely intrigue them to study more about the business and then afterwards visit your website.

Which are some of the tips on how to design a brochure?

brochuredesignbookEnsure that you put an attention –grabbing cover

The chances are that your prospects have got very short interest spans. In case your brochure cover doesn’t immediately catch their attention and also attract their interest, they will not open or even read the rest of your brochure. In order to attract the attention of the targeted audience, always combine a visually attractive design that has an attention –grabbing headline which addresses a very powerful benefit for your customers.

istockphoto_10217918-my-designHave a compelling content

If at all you care much more about your prospects as well as your business, then you must have a compelling content in your brochure. Your prospects are not concerned about the detailed history of the business but instead, they would like to know how your service or product can assist them save time, get more sales, lower costs, or run their businesses more effectively. Always focus the content on both the problems and also the challenges your clients face and still how you would solve them better that the other competitors. You can use graphs, images or charts to aid support your content whereby you will convey your message very quickly.

A influential call to action

The main reason of the brochure is simply to move individuals to the next stage of the sales sequence. Would you like your customers to visit your site? Pick up their phones and then call you for free estimates? An excellent call to action usually tells your readers precisely what you would like them to do.

publisher-brochureChoose the right paper

Print shops normally use 100 1b or 80 1b paper for printing the brochures. You should choose the right paper for your brochure. Also, using a heavy paper can make you look like a good professional to your potential clients. Also, ensure that visual elements of the brochure such as the color, imagery, logo, color etc align with and also support your brand.

These are some of the tips on how to design a brochure. You can simply use them to perfect your business.