Artistic Capabilities

All you need to know about Graphic Design

What is a Graphic Design Artist?

August 2, 2014, by Dale, category Graphic Design

A question that many have is what is graphic design, brochure design, business card design. Graphic design is a very important part of web design. Graphic Design is a very competitive industry that attracts talented people with an eye for detail. People with exceptional creative talent usually stand out in this field and are very successful. Experienced graphic designers usually move on and start their own business and produce work for a wide range of customers.

Graphic Designers

graphic-designGraphic designers work for a wide range of clients. They might work for a book publishers, magazine, newsletter publisher, small startups, website owners. They are responsible for creating all types of designs for their clients. The graphic designer works with text and graphics. They are experts at combining the two elements into an artistic masterpiece for their clients. For example, on a web page they might select the right graphics, fonts, logo, and colors for the website. They work closely with the web copywriter to make sure that the design flows together properly. A graphic designer is able to use the text, graphics, images, and colors, to create a website, sales material, advertising material, brochures, newsletters, and even business cards for their clients.

Graphic Designer Typical Duties

The duties performed by a graphic designer during the day are varied. Most start their day in an office or at the computer. They meet with clients and discuss the work they wished completed. They give the clients input on their strategies to complete the job. They work with the client to determine the right advertising message to convey to the consumer. They develop graphics, logo’s, and images for the client. They arrange another meeting with the client to discuss the designs that were created. They complete the designs and publish them for their clients.

Brochure Design

brochure-design-250x250Graphic designers like to distinguish their services by providing their clients with a wide range of services. One very distinctive design service is brochure design. Certainly, brochures are a very powerful marketing tool for the business owner. Surprisingly, a number of business people attempt to design their own business brochure. However, they might lack the skills and necessary creative talent to properly design an aesthetically pleasing brochure that captures the attention of the consumers. Brochure design is best handled by a creative professional that has plenty of graphic design experience and the ability to create attractive designs that market their clients company or business effectively.

Business Card Design

A professionally produced business card is a very effective marketing tool that increases business awareness and sales. Business cards create a strong impression in the customer’s mind that last for a long time. Certainly, it is important that the card create a positive impression. Poorly designed business cards are often discarded. Professionally designed cards create a strong impression and are silent sales partners for the company or business owner. A graphic designer is key to creating the type of business card that is distinguished above the rest. They have the talent to design an eye catching business card design that effectively communicates the clients message.

Comments are closed.